LG EXPERIENTIAL MARKETING TO PUSH ITS WEIGHT AT FITNESS FIRST

LG, Al Sayegh Brothers and Fitness First are tieing in for Fitness First customers in Dubai to have something exciting for them to look forward to and experience in this month. Fitness First customers will get a chance to try out a brand new 47 inch, 50 inch, 52 inch and 60 inch LG TVs at their home for a week and after this joyful experience they could buy it on a special discounted price. Not just that Fitness First customers could also win a bumper prize of LG LCD TV from all their outlets. This promotion will run simultaneously at all Fitness First outlets across Dubai with special branding, POS and display units prominently placed in the outlets to support the promotion. LG Experience Marketing hopes to catch the attention of Fitness Firsts entire member database which is increasing day by day. This exercise of a unique promotion is the first of its kind for an consumer Electronics brand in the region and the Experiential Marketing team at LG and Al Sayegh Brothers is extremely excited about the project.

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