About Us
A multifaceted business group with global and diversified interests, Al Sayegh Group has a celebrated and proven experience of over 30 years in marketing and distributing a range of products in electronics, technical, medical, household and healthcare supplies, foodstuff and software.
Al Sayegh's product range includes world-class brands such as LG electronics, Olympus cameras, XM car monitors and navigators, LG mobile phones, Palson home appliances and prestigious watchmakers including Royal London, Jeep, Milus, Haurex, Seculus, Appella and Cannibal. These are noted for their superior quality and highlight the company's commitment to deliver world-class products and services to the region's discerning clientele.
Mission
Al Sayegh Brothers Trading is committed to being a "First Choice" business partner and to offer innovative products and quality service to our valued local, national, and international customers. Our mission is to achieve this by living our values and incorporating cutting-edge technologies, management leadership and progressive strategies.
Vision
To be at the forefront and acknowledged as a leader in the distribution of a fascinating range of products and offering high quality services and to maintain and create a successful company with solid reputation.
Our Values
Al Sayegh Brothers Trading is strongly committed to the values that make our company a great place to work and do business with.
Professionalism and Personal Integrity
We constantly strive for quality, excellence and customer delight/satisfaction in everything we do. We are always ahead on research & development of systems and technology that improves and facilitates businesswith our partners and customers. We have a clear perception of the high standards expected of us and would constantly strive to maintain them.
Transparency
We communicate and respond openly and honestly while respecting the need for confidentiality. We create a work environment where we can freely share our successes and learn from our failures. Our intention is to grow hand in hand with our employees, encouraging, training and aiding them to reach their full potential and improve lifestyles.
Respect & Recognition
We treat everyone with respect and recognize individual and team success. We work effectively as a team both within and across the group companies - sharing knowledge and experience.

